After having an early start-up experience in a niche international trade, wholesaling and retail business between 2004 and 2008, Murat has worked later as a professional for various global industry leaders from Market Research, Telecommunications and FMCG sectors till 2022.
While he took different responsibilities in consumer & shopper insights, marketing strategy and revenue growth management roles during his career, being obsessed about consumer & shopper (thus human) behavior, he also developed a special expertise in behavioral science and neuromarketing fields for last twelve years. As a pioneer, Murat has been an award-winning facilitator and trainer in these fields, while his works have been shared and implemented as best practices at global arena.
He founded System1 Labs in 2022, with the ambition of helping organizations or individuals in pursuing their goals via using different approaches that leverage behavioral science tools.
Murat is also a Certified Tiny Habits® Coach and has research-backed skills to change people’s lives for the better. He can help you, your teams or employees to learn & apply the Tiny Habits methodology in pursuing personal or business habit goals with a proven methodology.
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